Our General Admission (Single Visit) online tickets are priced according to the time and date you want to visit.
As with other tickets and experiences that are sold online, from flights to theme park passes or hotel rooms, the best prices are available during off peak times, such as late afternoons or weekdays (although we do occasionally run special discounts during peak times too).
That's not to say that visiting at those times are any different in terms of experience, as we strive to offer all of our guests a great experience, no matter when they visit.
Please be advised that the online discount will only be applied to General Admission tickets purchased at least 1 day in advance for an off-peak visit date. Off-peak dates are weekdays during the school term time. Tickets purchased on the day of your visit will be the same price as tickets purchased onsite.
We recommend pre-booking your tickets online to guarantee entry.